Public Interest Communication : Critical Debates and Global Contexts
Language: English
Published by Taylor & Francis Aug 2018, 2018
Series: Book 24 of 43 - Routledge New Directions in PR & Communication Research
- Hardcover
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Add to basketItem description from seller
Neuware - Communication has become the technology of public interest, demanding a re-examination of the key concept of public in both public relations and communication theory. This book defines a new concept of public interest communication, combining the conflict, negotiation and adaptation inherent in public interest, with a critical approach to communication management and public relations. Combining conceptual discussions about public theories of language with the tension between the public and private interests for public relations professionals, the book uses case studies to explore the negotiation of conflicting interests and the construction of the public interest within systems of governance at local, national and international levels. Public interest communication is identified within social and cultural contexts that resonate globally - health, community, media and the environment - each representing interest conflicts within the changing global environment. Addressing the forces of fragmentation, inequality and individualisation that characterize the modern world, this thought-provoking volume will be of great interest to researchers and advanced students of communication, public relations, environmental communication, public communication, and public policy.…
Seller Inventory # 9781138737112
- Title
- Public Interest Communication : Critical Debates and Global Contexts
- Author
- Magda Pieczka
- Publisher
- Taylor & Francis Aug 2018
- Publication year
- 2018
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 1138737119
- ISBN 13
- 9781138737112
- Item weight
- 454 grams
- Dimensions
- 239x163x20 mm
- Series
- Book 24 of 43: Routledge New Directions in PR & Communication Research
Communication has become the technology of public interest, demanding a re-examination of the key concept of public in both public relations and communication theory. This book defines a new concept of public interest communication, combining the conflict, negotiation and adaptation inherent in public interest, with a critical approach to communication management and public relations.
Combining conceptual discussions about public theories of language with the tension between the public and private interests for public relations professionals, the book uses case studies to explore the negotiation of conflicting interests and the construction of the public interest within systems of governance at local, national and international levels. Public interest communication is identified within social and cultural contexts that resonate globally – health, community, media and the environment - each representing interest conflicts within the changing global environment.
Addressing the forces of fragmentation, inequality and individualisation that characterize the modern world, this thought-provoking volume will be of great interest to researchers and advanced students of communication, public relations, environmental communication, public communication, and public policy.
"Synopsis" may belong to another edition of this title.
About the Author
Jane Johnston is Associate Professor of Communication and Public Relations at The University of Queensland, Australia. Her book Public Relations and the Public Interest, published in 2016 by Routledge, broke new ground and she continues to expand her research in this exciting field.
Magda Pieczka is Reader in Public Relations at Queen Margaret University, UK where she currently leads the Centre Public Engagement and Dialogue and is a key member of Communication, Culture and Media Studies research centre.
"About the title" may belong to another edition of this title.
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