Public Health Business Planning: A Practical Guide

Anne Menkens,Pamela Santos,Stephen Orton

ISBN 10: 0763746215 / ISBN 13: 9780763746216

Published by Jones & Bartlett Publishers, 2008

About this Item

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Bibliographic Details

Title: Public Health Business Planning: A Practical...

Publisher: Jones & Bartlett Publishers

Publication Date: 2008

Binding: Spiral-bound

Condition: Good

About this title

Synopsis:

In today's turbulent and financially stressful times, public health managers need business planning skills. They need to become "civic entrepreneurs," who can creatively finance and manage needed programs using business school savvy. Public Health Business Planning: A Practical Guide is based on the curriculum of the highly successful Management Academy for Public Health, offered by the Kenan-Flagler Business School and the School of Public Health at the University of North Carolina at Chapel Hill. A Lewin Group evaluation showed that teams of Management Academy graduates have generated millions of dollars in revenue for local agencies through implementing business plans. This book teaches what it means to use entrepreneurial strategies for social good, and key business planning skills such as: Assessment and strategic planning Program planning, implementation, and evaluation Financial planning and budgeting Market research and social marketing Strategies for getting funded including business writing and speaking Project management and business plan execution strategies