Public Communication Campaigns
Rice, Ronald E. und Charles K. Atkin:
Language: English
Published by Sage Publications, Kalifornien, 2001
- Hardcover
- Used
Seller: avelibro OHG, Dinkelscherben, Germanyavelibro OHG
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XI; 428 Seiten Hardcover. Original Pappband. Bibliotheksschild am unteren Buchrücken. Guter Zustand. Bibliotheksexemplar mit den üblichen Bibliotheksstempeln und Einträgen. Kopfschnitt leicht fleckig. Innen sauberer, sehr guter Zustand. B16-02-02D|L59 Altersfreigabe FSK ab 0 Jahre Sprache: Englisch Gewicht in Gramm: 700.
Seller Inventory # 43471
- Title
- Public Communication Campaigns
- Author
- Rice, Ronald E. und Charles K. Atkin:
- Publisher
- Sage Publications, Kalifornien
- Publication year
- 2001
- Condition
- Gut
- Binding
- 23 x 15,5 cm
- Language
- English
- ISBN 10
- 0761922059
- ISBN 13
- 9780761922056
- Edition
- 3. Auflage.
- Item weight
- 700 grams
- Seller catalogs
- Modernes Antiquariat
This Third Edition contains several new features. First, an expanded "sampler" section including more recent, intriguing and controversial campaigns has been added. Second, more attention is given to specific practical implications and evaluation of campaigns, using examples from both AIDS and anti-drug campaigns. Third, the book's final section introduces a variety of recent campaign dimensions including community-oriented campaigns, entertainment-education campaigns, and Internet/Web-based campaigns.
This volume will be a valuable resource for both students and researchers in the fields of communication, journalism, public relations, mass media, advertising, and public health programs.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
avelibro OHG
Dinkelscherben, Germany
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avelibro OHG
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Dinkelscherben, Germany 86424
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