Psychological Ownership and Consumer Behavior
Language: English
Published by Palgrave Macmillan, 2018
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
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Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider decision-making of consumer populations. An individual's feeling of ownership toward a target represents the perception that something is 'mine!', and is highly relevant to buying and relating to specific goods, economic and health decision-making and, especially salient given today's privacy concerns, psychological ownership of digital content and personal data. Experts analyze the social conditions and cognitive processes concerning shared consumer experiences and psychological ownership. Contributors also discuss possibilities for socially responsible forms of psychological ownership using examples from environmental causes, and the behavioral mechanisms involved when psychological ownership becomes problematic, as in cases of hoarding.Included among the topics: Evidence from young children suggesting that even legal ownership is fundamentally psychological. Ownership, the extended self, and the extended object. Psychological ownership in financial decisions. The intersection of ownership and design. Can consumers perceive collective psychological ownership of an organization Whose experience is it, anyway Psychological ownership and enjoyment of shared experiences. Psychological ownership as a facilitator of sustainable behaviors including stewardship. Future research avenues in psychological ownership. Psychological Ownership and Consumer Behaviorpinpoints research topics and real-world issues that will define the field in the coming years. It will be especiallyuseful in graduate classes in marketing, consumer behavior, policy interventions, and business psychology. …
Seller Inventory # 9783319771571
- Title
- Psychological Ownership and Consumer Behavior
- Author
- Joann Peck
- Publisher
- Palgrave Macmillan
- Publication year
- 2018
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 3319771574
- ISBN 13
- 9783319771571
- Item weight
- 600 grams
- Dimensions
- 241x160x22 mm
Included among the topics:
- Evidence from young children suggesting that even legal ownership is fundamentally psychological.
- Ownership, the extended self, and the extended object.
- Psychological ownership in financial decisions.
- The intersection of ownership and design.
- Can consumers perceive collective psychological ownership of an organization?
- Whose experience is it, anyway? Psychological ownership and enjoyment of shared experiences.
- Psychological ownership as a facilitator of sustainable behaviors including stewardship.
- Future research avenues in psychological ownership.
Psychological Ownership and Consumer Behavior pinpoints research topics and real-world issues that will define the field in the coming years. It will be especially useful in graduate classes in marketing, consumer behavior, policy interventions, and business psychology.
"Synopsis" may belong to another edition of this title.
About the Author
Before Associate Professor of MarketingSuzanne B. Shu, PhD found her calling in academia, she had a career in industry. With undergraduate and advanced degrees in electrical engineering from Cornell University, Shu spent five years with Bell Communications Research. Earning an MBA was a logical part of her professional trajectory. While in business school, Shu realized that the phenomena that had always interested her ― behavioral economics, judgment and decision-making, consumer psychology ― were organized into formal areas of study. The MBA experience changed her life, she says, and sealed her decision to pursue a Ph.D. at the University of Chicago, where she worked closely with renowned behavioral science expert Richard H. Thaler. Shu’s numerous published papers address the psychological determinants around concepts like the endowment effect, whereby people ascribe higher value to things just because they own them; and the increasingly hot topic of decumulation, that is, spending savings, pension or other assets accumulated during one’s working life. She studies consumers’ behaviors around purchasing annuities ― or, more precisely, why they might not.
"About the title" may belong to another edition of this title.
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