Prozesse und Strategien im Multi Channel Management : Unter Berücksichtigung internationaler Gesichtspunkte
Language: German
Published by VDM Verlag Dr. Müller, 2010
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 52.11
Quantity: 2 available
Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - In den letzten Jahren haben sich durch technologische Weiterentwicklungen viele neue Kontaktmöglichkeiten zwischen Kunde und Unternehmen erschlossen. Deshalb rückt eine Erweiterung des bisherigen Kommunikations-, Marketing-, Absatz- sowie Kontaktmixes wieder in den Fokus der Unternehmen. Hierbei zielen Unternehmen im Rahmen des Customer Relationship Managements (CRM) auf verschiedene Aspekte der Kundenbeziehung wie die Kundenbindung und auf wirtschaftliche Kennzahlen wie den Kundenwert ab. Insbesondere Disziplinen innerhalb des CRM werden dabei bisher noch wenig verfolgt, obwohl gerade dort die Koordination von Inhalten und Kontaktkanälen Vorteile im Wettbewerb bietet. Eine dieser Disziplinen stellt das Multi Channel Management (MCM) dar, mit dessen Hilfe nicht nur eine Abstimmung aller Kontaktpunkte und deren angeschlossene Prozesse im Unternehmen optimiert, sondern auch das auf Kennzahlen basierende Controlling verbessert werden kann. Letztlich können mit Hilfe von Strategien Potentiale des Kunden- und Unternehmenswerts realisiert werden.…
Seller Inventory # 9783639260854
- Title
- Prozesse und Strategien im Multi Channel Management : Unter Berücksichtigung internationaler Gesichtspunkte
- Author
- Christopher Freitag
- Publisher
- VDM Verlag Dr. Müller
- Publication year
- 2010
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- German
- ISBN 10
- 3639260856
- ISBN 13
- 9783639260854
- Item weight
- 197 grams
- Dimensions
- 220x150x8 mm
"Synopsis" may belong to another edition of this title.
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|---|---|---|
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