The Proximity Paradox (Paperback)
Language: English
Published by ECW Press,Canada, Montreal, 2020
- Softcover
- New
Seller: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
AbeBooks seller since June 22, 2007
Condition: New
£ 21.22
Quantity: 1 available
Add to basketItem description from seller
Paperback. The Proximity Paradox will show you how to step back from your business to focus your creativity and meet your clients needs Innovative Its a much-needed perspective on how to escape inside-the-box thinking. Publishers Weekly Traditional business structures love stability and predictability. Yet many organizations believe the two essential ingredients for long-term success are creativity and innovation. Kiirsten May and Alex Varricchio, founders of the marketing agency UpHouse, call the relationship between these two opposing expectations the Proximity Paradox the belief that those who are closest to a subject are best qualified to innovate for it when, in reality, intense proximity limits creativity. Instead, people need to create distance from challenges in order to see the best way forward. May and Varricchio believe that until we can separate innovation and execution within ourselves, we will only innovate to the level at which we can execute the idea. To be effective, we need to create distance between our innovation brain and our execution brain. Unpacking ten common examples of the Proximity Paradox that affect a companys people, processes, and industry, the authors share some practical ideas to create the distance necessary for your next great idea. An especially valuable book for creatives, and non-creatives in creative industries, but equally applicable to all businesses that depend on innovation, The Proximity Paradox encourages us to ask hard questions about how we work, how our businesses are structured, and why we routinely find our creativity at odds with whats asked of us as executors and stewards of the bottom line. A revolutionary look at creativity, innovation, and how we structure businesses. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. …
Seller Inventory # 9781770415324
- Title
- The Proximity Paradox (Paperback)
- Author
- Alex Varricchio
- Publisher
- ECW Press,Canada, Montreal
- Publication year
- 2020
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1770415327
- ISBN 13
- 9781770415324
You’re too close to your business, and it’s killing your creativity
Traditional business structures love stability and predictability. Yet many organizations believe the two essential ingredients for long-term success are creativity and innovation. Kiirsten May and Alex Varricchio, founders of the marketing agency UpHouse, call the relationship between these two opposing expectations the Proximity Paradox™ — the belief that those who are closest to a subject are best-qualified to innovate for it, when, in reality, intense proximity limits creativity. Instead, people need to create distance from challenges in order to see the best way forward. May and Varricchio believe that until we can separate innovation and execution within ourselves, we will only innovate to the level at which we can execute the idea. To be effective, we need to create distance between our innovation brain and our execution brain.
Unpacking ten common Proximity Paradoxes that affect a company’s people, processes, and industry, the authors share some practical ideas to create the distance necessary for your next great idea. An especially valuable book for creatives, and non-creatives in creative industries, but equally applicable to all businesses that depend on innovation, The Proximity Paradox encourages us to ask hard questions about how we work, how our businesses are structured, and why we routinely find our creativity at odds with what’s asked of us as executors and stewards of the bottom line.
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AussieBookSeller
Truganina, VIC, Australia
AbeBooks seller since June 22, 2007
Shipping rates from Australia to U.S.A.
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