Providing a New Perspective on Understanding and Measuring of Customer Inspiration
Language: English
Published by Springer Vieweg Nov 2021, 2021
Series: Book 3 of 8 - Gabler Theses
- Softcover
- New
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000
AbeBooks seller since January 23, 2017
Condition: New
£ 85.30
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Add to basketItem description from seller
This item is printed on demand - Print on Demand Titel. Neuware -The exploration of inspiration from a scientific perspective is not easy. Due to its divine and spiritual past, the phenomenon appears mysteriously and unscientifically, although psychologists have attempted to uncover inspiration against all odds. Marketing scholars have also become interested in the topic and started to uncover customers¿ inspiration in the marketing domain. This book aims to advance the research about inspiration in marketing by dedicating three consecutive studies to this topic. First, customer inspiration is defined and conceptualized within the marketing domain. Second, a measurement tool is developed that helps to assess customer inspiration in an actionable way. Third, customer inspiration is placed in relation to other constructs in terms of conceptual and empirical differentiation, as well as its exploratory power.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 156 pp. Englisch.
Seller Inventory # 9783658358938
- Title
- Providing a New Perspective on Understanding and Measuring of Customer Inspiration
- Author
- Lisa Stoll
- Publisher
- Springer Vieweg Nov 2021
- Publication year
- 2021
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3658358939
- ISBN 13
- 9783658358938
- Item weight
- 212 grams
- Dimensions
- 210x148x9 mm
- Series
- Book 3 of 8: Gabler Theses
The exploration of inspiration from a scientific perspective is not easy. Due to its divine and spiritual past, the phenomenon appears mysteriously and unscientifically, although psychologists have attempted to uncover inspiration against all odds. Marketing scholars have also become interested in the topic and started to uncover customers’ inspiration in the marketing domain. This book aims to advance the research about inspiration in marketing by dedicating three consecutive studies to this topic. First, customer inspiration is defined and conceptualized within the marketing domain. Second, a measurement tool is developed that helps to assess customer inspiration in an actionable way. Third, customer inspiration is placed in relation to other constructs in terms of conceptual and empirical differentiation, as well as its exploratory power.
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About the Author
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buchversandmimpf2000
Emtmannsberg, BAYE, Germany
AbeBooks seller since January 23, 2017
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