Propaganda (SAGE Library of Military and Strategic Studies)
Language: English
Published by SAGE Publications Ltd, 2012
- Hardcover
- Used

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- Title
- Propaganda (SAGE Library of Military and Strategic Studies)
- Publisher
- SAGE Publications Ltd
- Publication year
- 2012
- Condition
- Like New
- Book Type
- book
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1446255956
- ISBN 13
- 9781446255957
Framed by an introduction written by two of the field′s leading voices, this set is organised to provide the reader with a solid and detailed grounding in all aspects of the subject, past and present:
Volume One: Historical Origins, Definitions and the Changing Nature of Propaganda
Volume Two: The Psychological and Sociological Underpinnings of Propaganda
Volume Three: Propaganda in Military and Terrorism Contexts
Volume Four: Advances and Contemporary Issues in Propaganda Studies
"Synopsis" may belong to another edition of this title.
About the Author
Paul is (co-)editor/(co-)author of numerous marketing texts, including, with Chris Fill, Sara Rosengren, and Paolo Antonetti, the best-seller, ‘Marketing’ 5E (Oxford University Press, 2019) and Fundamentals of Marketing 2E (Oxford University Press, 2021, in press), also with Chris Fill, Sara Rosengren and Paolo Antonetti, Political Marketing (Sage Publications, 2011), Propaganda (Sage Publications, 2013) and with Sir Robert Worcester, Roger Mortimore and Mark Gill, the polling treatise Explaining Cameron’s Catastrophe (Indie Publishing, 2017). Paul’s research/strategy consultancy includes experience working with numerous government departments on strategic communication research projects as well as small, medium and large private enterprises including IBM, 3M, Saint Gobain Glassolutions, Fulham Football Club and many others. He is a non-executive director of the Business Continuity Institute, and operates his own strategic marketing and market research consultancy, Baines Associates Limited.
Previous work for UK and US government clients has looked at, inter alia, fear and guilt appeals and their persuasive application in communications by terrorist groups and how we might counter those communications. Ongoing research work includes grant funding for a project to evaluate the effectiveness of police social marketing/counter-terrorism communications.
Nicholas O’Shaughnessy is Professor of Communication at Queen Mary, University of London. He holds degrees from London, Oxford, Columbia and Cambridge Universities. Nicholas’ research focus is on political marketing and propaganda, and he is the author and co-author of numerous journal articles and a Senior Editor of the Journal of Political Marketing. Nicholas is the author of two classic texts in the field of political marketing, The Phenomenon of Political Marketing and Propaganda and Politics: Weapons of Mass Seduction. Nicholas is a Quondam Fellow of Hughes Hall, Cambridge University, and a Fellow of the Royal Society of Arts
"About the title" may belong to another edition of this title.
Mispah books
Redhill, Surrey, United Kingdom
AbeBooks seller since April 15, 2021
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