Promotional Strategies and Practices in Insurance Sector

Sanjeev Kumar Singh

ISBN 10: 3659368717 / ISBN 13: 9783659368714

Published by LAP LAMBERT Academic Publishing Jun 2013, 2013

About this Item

Neuware -A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved, ideally within a stated timeframe. The concept of promotional strategies becomes more relevant when it comes to service sector like life insurance, where a customer requires recurring services with utmost satisfaction. Promotional strategies are based on the basis of promotional mix elements. Strategies are said to be competitive moves of an organization where as promotional practices comprise of real or ground applications of the framed strategies. The reforms in the insurance sector leading finally to the opening of the insurance sector for private participation have brought in its wake major changes not only in the design of the products available in the market but also the manner in which they are marketed. This research paper is an attempt to focus on the study of promotional strategies and practices in selected private life insurance companies of India and also to find out the effectiveness of promotional strategies and practices on the overall performance of the orgz.Books on Demand GmbH, Überseering 33, 22297 Hamburg 52 pp. Englisch.

Seller Inventory # 9783659368714

Bibliographic Details

• Title: Promotional Strategies and Practices in Insurance Sector
• Publisher: LAP LAMBERT Academic Publishing Jun 2013
• Publication Date: 2013
• Language: English
• ISBN 10: 3659368717
• ISBN 13: 9783659368714
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 220W x 150H x 4D millimeters 220 millimeters width by 150 millimeters height by 4 millimeters depth
• Weight: 96 grams

About this title

Synopsis

A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved, ideally within a stated timeframe. The concept of promotional strategies becomes more relevant when it comes to service sector like life insurance, where a customer requires recurring services with utmost satisfaction. Promotional strategies are based on the basis of promotional mix elements. Strategies are said to be competitive moves of an organization where as promotional practices comprise of real or ground applications of the framed strategies. The reforms in the insurance sector leading finally to the opening of the insurance sector for private participation have brought in its wake major changes not only in the design of the products available in the market but also the manner in which they are marketed. This research paper is an attempt to focus on the study of promotional strategies and practices in selected private life insurance companies of India and also to find out the effectiveness of promotional strategies and practices on the overall performance of the orgz.

About the Author

The author is a Management Consultant with Post Graduation and M.Phill in Marketing Management. He has over six years experience in Banking Sector. He is actively associated with number of professional bodies. He has traveled countries like Mauritius, U.A.E, Singapore and Srilanka.