3 Promotional Items Le Thermogene: Capsicum Cotton wadding to treat ailments

Published by Le Thermogene, Paris, 1900

Item image 1 of 10.

Seller: Eclectibles, ABAA, Tolland, CT, U.S.A.Eclectibles, ABAA

3-star seller

AbeBooks seller since March 29, 2012

Association member: ABAAESASNEABILAB

Condition: Used

£ 116.70

£ 4.53 shipping 
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Quantity: 1 available

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Item description from seller

A collection of three items (in French) advertising 'Le Thermogene' a patent medicine product that was meant to help with a variety of ailments such as coughing, bronchitis, flue, sore throat, colds, joint pains, and rheumatism. The product was a heating pad that was composed of soft cotton wadding that had been treated with capsicum and could be placed on various parts of the body. The first item in the collection is flyer (measures 8 1/4" x 5 1/4") featuring a fire-eating circus performer in a green body suit holding the product (represented as large orange objects) and breathing out fire. This artwork was designed by Leonetto Cappiello (1875-1942) who was an Italian and French poster art designer who is nowadays often referred to as the "father or modern advertising." This was due to the fact that he was the first to use bold figures that popped out of their contrasting black background. The second item in this collection is a single-fold pamphlet (Measures: 6 1/4" x4 3/4" folded, 9 1/4" x 6 1/4" unfolded). This pamphlet provides simple, and to the point information about the product as well as depicting 6 illustrations of figures show how the product can be used on a variety of places on the body. On the front is the same circus figure by Cappiello found on the flyer, however this time the only color used is in the product the figure is holding, and the fire coming out of his mouth. The last item in the collection is a small 12 page staple booklet that is chalk full of more detailed information about the product. The back of the booklet actually has the image of the circus performer, while the front of the booklet has a roaring fire in a fire pit. The pamphlet has a crease mark from where it has been folded in half in the past. The booklet's staple is missing, and as such all the pages are loose. All items show toning and soiling due to age.…

Seller Inventory # 29006105

Bibliographic details

Title
3 Promotional Items Le Thermogene: Capsicum Cotton wadding to treat ailments
Publisher
Le Thermogene, Paris
Publication year
1900
Seller catalogs
Ephemera, etc., Medicine, Science & Technology

Eclectibles, ABAA

Tolland, CT, U.S.A.

3-star seller

AbeBooks seller since March 29, 2012

Association member:

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Item5 to 14 business days3 to 6 business days
First item£ 4.53£ 6.04
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Store description

A site for collectors, dealers, researchers and institutions to browse our "bins" of interesting, attractive, informative and amusing items for sale. Most of our items are from the 19th Century and are ephemera, or other items on paper. Some categories we specialize in are childhood ephemera including paper dolls, children's books and game; historical memorabilia including business correspondence, early recreational travel in America, menus, advertising, business and trade cards and catalogs; and Victoriana including valentines and other love tokens,We also have a large selection of early ephemera relating to the bookselling trade. Items are often selected for content, not just graphic appeal.…

Specialty

Childhood Ephemera, Manuscript Material, Popular Culture, Social History, Americana, Juvenile Books

Association member

  • Antiquarian Booksellers' Association of America
  • The Ephemera Society of America
  • Southern New England Antiquarian Booksellers
  • International League of Antiquarian Booksellers
Members of these associations are committed to maintaining the highest standards. They vouch for the authenticity of all items offered for sale. They provide expert and detailed descriptions, disclose all significant defects and/or restorations, provide clear and accurate pricing, and operate with fairness and honesty during the purchase experience.

Seller's business information

Eclectibles, ABAA

CT, U.S.A.