Leading the field in public health for over 30 years, Ewles & Simnett's seminal text is now in its seventh edition. This new edition, the second to be revised by Angela Scriven, has been thoroughly updated and aligned with national standards to provide an accessible, current, practical guide for all those involved in the what, why, who and how of health promotion and public health practice.

New edition of a seminal text fully updated for today's reader

Focuses on the theories, principles and competencies for practice across a wide range of settings ranging from communities, schools, and workplaces, to GP surgeries and hospitals

Authoritative and accessible writing style helps make learning easy

Reflective activities help students consolidate their learning

Case studies - many from real life - provide practical examples to help readers apply concepts to their own setting

Gives emphasis to good communication and the effective use of communication tools

Practice points help readers structure their study and recap on what they have learned

Describes changes to the structure and organisation of public health within the UK, including the latest national standards for work in health promotion and public health

Outlines new research on the comparative effectiveness of different approaches to health promotion and public health practice

Explores the development of public health communication strategies, including social marketing, social media campaigns, and use of pressure groups and 'nudging'

Highlights the latest 'current thinking' across a variety of different settings, to ensure relevance to a broad array of practitioners working across differing settings

Explores the increasing use of the internet to help individuals monitor and support their own wellbeing

About the Author

Angela Scriven is a Reader in Health Promotion at Brunel University in London, UK. She has been teaching and researching in the field of health promotion for over 30 years and has published widely including authoring, editing or co-editing the following books Health Promotion Alliances: Theory and Practice (1998); Health Promotion: Professional Perspectives (1996; 2001 2nd edn); Promoting Health: Global Perspectives (2005); Health Promoting Practice: The Contribution of Nurses and Allied Health Professionals (2005); Public Health: Social Context and Action (2007); Promoting Health: A Practical Guide (2010); Health Promotion for Health Practitioners (2010); Health Promotion Settings: Principles and Practice (2012). Her research is centred on the relationship between health promotion policy and practice within specific contexts. She is a member of the International Union of Health Promotion and Education (IUHPE), is President Elect for the Institute of Health Promotion and Education (IHPE) and is a Fellow of the Royal Society for Public Health (RSPH).

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