Promoting the War Effort – Robert Horton and Federal Propaganda, 1938–1946
Language: English
Published by Louisiana State Univ Pr, 2012
- Hardcover
- New
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
AbeBooks seller since January 6, 2003
Condition: New
£ 62.96
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har/chrt edition. 304 pages. 9.00x6.00x1.00 inches. In Stock.
Seller Inventory # x-0807145297
- Title
- Promoting the War Effort – Robert Horton and Federal Propaganda, 1938–1946
- Author
- Lee, Mordecai
- Publisher
- Louisiana State Univ Pr
- Publication year
- 2012
- Condition
- Brand New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0807145297
- ISBN 13
- 9780807145296
- Item weight
- 0.59 kilograms
- Series
- Book 6 of 16: Media and Public Affairs
A former reporter, Horton headed the public relations department for the U.S. Maritime Commission from 1938 to 1940. Then - until Pearl Harbor in December 1941 - he directed the Division of Information (DOI) in the Executive Office of the President, where he played key roles in promoting the New Deal, President Franklin D. Roosevelt's unprecedented third-term reelection campaign, and the prewar arms-production effort. After Pearl Harbor, Horton's DOI encouraged support for the war, primarily focusing on raising civilian and workforce morale. But the DOI under Horton assumed a different wartime tone than its World War I predecessor, the Committee on Public Information. Rather than whipping up prowar hysteria, Horton focused on developing campaigns for more practical purposes, such as conservation and production. In mid-1942, Roosevelt merged the Division and several other agencies into the Office of War Information. Horton stayed in government, working as the PR director for several agencies. He retired in mid-1946, during the postwar demobilization.
Promoting the War Effort recovers this influential figure in American politics and contributes to the ongoing public debate about government public relations during a time when questions about how facts are disseminated - and spun - are of greater relevance than ever before.
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Revaluation Books
Exeter, United Kingdom
AbeBooks seller since January 6, 2003
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