Project Marketing: Beyond Competitive Bidding. This item is unavailable.
Language: English
Published by Wiley 22/03/2002, 2002
- Softcover
- Used
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- Title
- Project Marketing: Beyond Competitive Bidding
- Author
- Bernard Cova, Pervez Ghauri, Robert Salle
- Publisher
- Wiley 22/03/2002
- Publication year
- 2002
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0471486647
- ISBN 13
- 9780471486640
Project Marketing: Beyond Competitive Bidding is the first English language book that focuses specifically on this important, emerging subject. Project marketing relates to the various marketing activities that take place prior to winning a contract. It deals with marketing of large and complex projects such as the construction of buildings and power stations.
"Synopsis" may belong to another edition of this title.
About the Author
BERNARD COVA is Professor of Marketing and Director of the Project Marketing Research Institute at ESCP-EAP, Paris.
PERVEZ GHAURI is Professor of International Business at the Manchester School of Management, UMIST.
ROBERT SALLE is Professor of Marketing and Research Director at EM Lyon.
PERVEZ GHAURI is Professor of International Business at the Manchester School of Management, UMIST.
ROBERT SALLE is Professor of Marketing and Research Director at EM Lyon.
"About the title" may belong to another edition of this title.
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