Project Marketing: Beyond Competitive Bidding
Bernard Cova, Pervez Ghauri, Robert Salle
ISBN 10: 0471486647 ISBN 13: 9780471486640
Published by Wiley 22/03/2002, 2002
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About this Item
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Synopsis:
Project Marketing: Beyond Competitive Bidding is the first English language book that focuses specifically on this important, emerging subject. Project marketing relates to the various marketing activities that take place prior to winning a contract. It deals with marketing of large and complex projects such as the construction of buildings and power stations.
About the Author:
BERNARD COVA is Professor of Marketing and Director of the Project Marketing Research Institute at ESCP-EAP, Paris.
PERVEZ GHAURI is Professor of International Business at the Manchester School of Management, UMIST.
ROBERT SALLE is Professor of Marketing and Research Director at EM Lyon.
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Bibliographic Details
Title: Project Marketing: Beyond Competitive Bidding
Publisher: Wiley 22/03/2002
Publication Date: 2002
Binding: Paperback
Condition: Very Good