Programming for TV, Radio & The Internet : Strategy, Development & Evaluation
Language: English
Published by Routledge, 2005
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 150.64
Quantity: 1 available
Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - Where do program ideas come from How are concepts developed into saleable productions Who do you talk to about getting a show produced How do you schedule shows on the lineup What do you do if a series is in trouble The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations.
Seller Inventory # 9780240806822
- Title
- Programming for TV, Radio & The Internet : Strategy, Development & Evaluation
- Author
- Brian Gross
- Publisher
- Routledge
- Publication year
- 2005
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 0240806824
- ISBN 13
- 9780240806822
- Edition
- 2nd Edition
- Item weight
- 652 grams
- Dimensions
- 254x178x19 mm
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Shipping rates from Germany to U.S.A.
| Item | 7 to 10 business days | 5 to 7 business days |
|---|---|---|
| First item | £ 29.26 | £ 37.61 |
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