Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Management for Professionals)
Language: English
Published by Springer, 2016
- Hardcover
- Used
Seller: MusicMagpie, Stockport, United KingdomMusicMagpie
AbeBooks seller since December 4, 2017
Condition: Used - Very good
£ 10.88
Quantity: 1 available
Add to basketSeller Inventory # U9783319250212
- Title
- Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Management for Professionals)
- Publisher
- Springer
- Publication year
- 2016
- Condition
- Very Good
- Dust jacket
- 31154405
- Signed
- 8/5/2026 9:01:58 AM
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 3319250213
- ISBN 13
- 9783319250212
- Edition
- 1785920518.
- Series
- Book 96 of 339: Management for Professionals
- Seller catalogs
- 1, 9783319250212, U
This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.
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MusicMagpie
Stockport, United Kingdom
AbeBooks seller since December 4, 2017
Shipping rates from United Kingdom to U.S.A.
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Entertainment Magpie LTD
Unit 5a The parklands, Lostock
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