Profiting from Uncertainty: Strategies for Succeeding No Matter What the Future Brings
Schoemaker, Paul
ISBN 10: 0743223284 ISBN 13: 9780743223287
Published by Atria Books, 2002
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Synopsis:
In an environment of increasing technological and global instability, the risks of ignoring uncertainty are greater than ever. But so are the rewards of actively addressing it. Traditionally, managers have viewed uncertainty as an obstacle interfering with the company's existing plans. PROFITING FROM UNCERTAINTY shows the opposite to be true, that the unknown creates opportunity and that scenario based planning, options thinking and other approaches can actually be used to profit from the ambiguity. Dr. Paul Schoemaker, a worldwide authority on strategic decision making, goes beyond other gurus who simply project how the future might unfold to take a comprehensive approach that moves from external scenarios to key success factors to real options to implementation. Drawing on his work with companies in such diverse fields as biotechnology, financial services, utilities and online travel, Schoemaker shows how to 1) develop and analyse multiple industry scenarios, 2) craft nimble strategies, 3) implement them using an options approach and 4) make real time adjustments through dynamic monitoring.
About the Author: Formerly a strategic planner with Royal Dutch/Shell's scenario planning group in London, is the Chairman and CEO of Decision Strategies International, Inc. He is also Research Director of the Mack Center for Technological Innovation at the Wharton School where he teaches strategy and decision making.
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Bibliographic Details
Title: Profiting from Uncertainty: Strategies for ...
Publisher: Atria Books
Publication Date: 2002
Binding: Hardcover
Condition: Very Good
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Profiting from Uncertainty
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Hardcover. Condition: Fine. Leichte Kratzer / Abnutzungen / Druckstellen; Farbtonänderung. The author shows how major corporations have used his methodology to prepare for an un-certain future and profit from it. He shows how to: develop and analyze multiple industry scenarios; craft nimble strategies with just the right amount of flexibility; implement them using an options approach; and make real-time adjustments through dynamic monitoring. Seller Inventory # 39ba7883-b849-41a7-bc7e-659519625ed0
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Profiting from Uncertainty: Strategies for Succeeding No Matter What the Future Brings
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