Profitable Menu Planning - 4th Edition - NEW
Drysdale, John; Galipeau, Jennifer
Language: English
Published by Pearson, 2007
- Hardcover
- New
Seller: Naymis Academic - EXPEDITED SHIPPING AVAILABLE, Princeton, TX, U.S.A.Naymis Academic - EXPEDITED SHIPPING AVAILABLE
AbeBooks seller since May 7, 2019
Condition: New
£ 69.29
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- Title
- Profitable Menu Planning - 4th Edition - NEW
- Author
- Drysdale, John; Galipeau, Jennifer
- Publisher
- Pearson
- Publication year
- 2007
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0131196804
- ISBN 13
- 9780131196803
- Edition
- 4th Edition
"Synopsis" may belong to another edition of this title.
From the Back Cover
Profitable Menu Planning, Third Edition is the most up-to-date, comprehensive book on menu planning available. It covers every operation needed to properly design and develop menus, including determining who your customers are and how to market the menu to them; available kitchen equipment; recipe costs; how to make a profit; and how to figure selling prices. Menu analysis, nutrition, printing the menu (including desktop publishing), menu accuracy, and all the different types of menus are also discussed.
"Must" reading for students as well as industry professionals, this edition includes:
- Software for menu analysis, recipe costing, and selling price
- How to market to your customer
- Utilizing existing equipment to expand and enhance your menu
- How to analyze your menu for maximum profitability
- How to properly price your menu for maximum sales and profit
- Marketing nutrition to today's health-conscious customer
- Laws and regulations governing today's menus
- Menu design and layout
- Actual menus from across the country used as illustrations
- Includes menus from quick-service operations, family restaurants, theme and ethnic restaurants, cafeterias, buffets, banquet menus and cycle menus
"About the title" may belong to another edition of this title.
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