Profitable Direct Mail Appeals (Paperback)
Language: English
Published by John Wiley & Sons Inc, New York, 2013
- Softcover
- New
Seller: CitiRetail, Stevenage, United KingdomCitiRetail
AbeBooks seller since June 29, 2022
Condition: New
£ 58.99
Quantity: 1 available
Add to basketItem description from seller
Seller Inventory # 9781118693094
- Title
- Profitable Direct Mail Appeals (Paperback)
- Author
- Scott C. Stevenson
- Publisher
- John Wiley & Sons Inc, New York
- Publication year
- 2013
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1118693094
- ISBN 13
- 9781118693094
- Edition
- 2nd Edition
Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations plan and implement profitable and effective direct mail appeals. It includes planning strategies, examples from various nonprofit organizations, techniques to improve response rates, and developing appropriate and effective copy.
Important topics covered include:
- Planning and scheduling
- Personal appeals
- Building mailing lists
- Donor outreach
- Writing calls to action
- Direct mail testing
- Targeting specific groups
- Testimonials
- Pledge forms
- Response rates
- Analyzing results
- Bounce backs
Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
"Synopsis" may belong to another edition of this title.
About the Author
Scott C. Stevenson is the editor of Profitable Direct Mail Appeals: Planning, Implementing, and Maximizing Results, 2nd Edition, published by Wiley.
"About the title" may belong to another edition of this title.
CitiRetail
Stevenage, United Kingdom
AbeBooks seller since June 29, 2022
Shipping rates from United Kingdom to U.S.A.
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