Profit Maximization Through Customer Relationship Marketing : Measurement, Predition and Implementation

Aksoy, Lerzan (EDT); Keiningham, Timothy L. (EDT); Bejou, David (EDT)

ISBN 10: 0789038021 ISBN 13: 9780789038029
Published by The Haworth Press, 2008
Language: English
Condition: Used - As new Hardcover

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