Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation

Aksoy, Lerzan (Edited by)/ Keiningham, Timothy (Edited by)/ Bejou, David (Edited by)

ISBN 10: 0789038021 ISBN 13: 9780789038029
Published by Haworth Pr Inc, 2008
Language: English
Condition: New Hardcover

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