Profiling Consumer Perception of Country of Origin of Foreign Products

Pap Samantha Kumara

ISBN 10: 3845422432 / ISBN 13: 9783845422435

Published by LAP LAMBERT Academic Publishing Jul 2011, 2011

About this Item

Neuware -Consumer expectations of foreign products are one of the bases which can be used to examine consumers¿ inner feelings and dynamics and how consumers respond or use the country of origin information cue. Identifying the influences on the country image formations needs examinations of what consumers expect from foreign products. Accordingly, this study has attempted to provide insights on possible consumer profiles based on what consumers expect from foreign products,to understand what causative factors affect the perceptions of the country of origin of foreign products. The understanding of what consumers expect from foreign products enables marketers of foreign products to identify the implications of ¿foreignness¿. This study revealed that consumers buy foreign products in order to meet their expectations: Conviviality, Novelty, Relaxation, Searching and Economic and consumer demographics have a significant impact on the expectations of COO of foreign products. Thus, this study has proposed an approach to categorize consumers based on consumer expectations of COO of foreign products into distinct profiles, which have remarkable theoretical, policy and managerial implications.Books on Demand GmbH, Überseering 33, 22297 Hamburg 112 pp. Englisch.

Seller Inventory # 9783845422435

Bibliographic Details

• Title: Profiling Consumer Perception of Country of Origin of Foreign Products
• Publisher: LAP LAMBERT Academic Publishing Jul 2011
• Publication Date: 2011
• Language: English
• ISBN 10: 3845422432
• ISBN 13: 9783845422435
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 220W x 150H x 7D millimeters 220 millimeters width by 150 millimeters height by 7 millimeters depth
• Weight: 185 grams

About this title

Synopsis

Consumer expectations of foreign products are one of the bases which can be used to examine consumers’ inner feelings and dynamics and how consumers respond or use the country of origin information cue. Identifying the influences on the country image formations needs examinations of what consumers expect from foreign products. Accordingly, this study has attempted to provide insights on possible consumer profiles based on what consumers expect from foreign products,to understand what causative factors affect the perceptions of the country of origin of foreign products. The understanding of what consumers expect from foreign products enables marketers of foreign products to identify the implications of “foreignness”. This study revealed that consumers buy foreign products in order to meet their expectations: Conviviality, Novelty, Relaxation, Searching and Economic and consumer demographics have a significant impact on the expectations of COO of foreign products. Thus, this study has proposed an approach to categorize consumers based on consumer expectations of COO of foreign products into distinct profiles, which have remarkable theoretical, policy and managerial implications.

About the Author

Dr. Samantha, BBA, MBA, PhD. Senior Lecturer at the Faculty of Management and Finance, University of Ruhuna, Sri Lanka. His teaching and research interests include marketing management, brand management and consumer behavior.He has authored a number of papers in refereed journals and is the author of Doing Social Research with SPSS: A Basic Guide.