Professional Selling : A Trust-Based Approach
Schwepker, Charles H., Williams, Michael R., Ingram, Thomas N., Avila, Ramon A., LaForge, Raymond W.
ISBN 10: 0324191111 ISBN 13: 9780324191110
Published by Cengage South-Western, 2003
Used
Soft cover
From
Better World Books, Mishawaka, IN, U.S.A.
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About this Item
Description:
Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 5652762-6
Synopsis:
This text provides comprehensive coverage of contemporary professional selling by integrating sales research with leading personal selling practices. The chapters can be mixed and matched with sales management chapters from Ingram's "Sales Management", fifth edition to create a customized sales course. This highly experienced author team draws on their industry and academic experience to blend contemporary research findings with illustrated best practices in professional selling.
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Bibliographic Details
Title: Professional Selling : A Trust-Based Approach
Publisher: Cengage South-Western
Publication Date: 2003
Binding: Soft cover
Condition: Very Good
Edition: 2nd.