Professional Communication and Network Interaction (Routledge Studies in Rhetoric and Communication)
Language: English
Published by Routledge, 2017
Series: Book 30 of 48 - Routledge Studies in Rhetoric and Communication
- Softcover
- Used
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- Title
- Professional Communication and Network Interaction (Routledge Studies in Rhetoric and Communication)
- Author
- McKee, Heidi A.; Porter, James E.
- Publisher
- Routledge
- Publication year
- 2017
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1138715212
- ISBN 13
- 9781138715219
- Series
- Book 30 of 48: Routledge Studies in Rhetoric and Communication
Digital technologies and social media have changed the processes, products, and interactions of professional communication, reshaping how, when, with whom, and where business professionals communicate. This book examines these changes by asking: How does rhetorical theory need to adapt and develop to address the changing practices of professional communication? Drawing from classical and contemporary rhetorical theory and from in-depth interviews with business professionals, the authors present a case-based approach for exploring the changing landscape of professional communication. The book develops a rhetorical theory based on networked interaction and rhetorical ethics: seeing professional communication as involving new kinds of networked interactions that require an integrated view of rhetoric and ethics. The book applies this frame to a variety of communication cases involving, for example, employee missteps on social media, corporate-consumer interactions, and the developing use of artificial intelligence agents (AI bots) to handle online communication.
"Synopsis" may belong to another edition of this title.
About the Author
Heidi A. McKee is an Associate Professor in the Department of English at Miami University, USA. She also serves as the Roger and Joyce L. Howe Professor of Written Communication and the Director of the Howe Writing Initiative in the Farmer School of Business at Miami.
James E. Porter is a Professor of Rhetoric and Professional Communication in the Armstrong Institute for Interactive Media Studies and the Department of English at Miami University, USA.
"About the title" may belong to another edition of this title.
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