Products and Process Innovation in the Food Industry

Language: English

Published by Springer US, 2011

1461284333 / 9781461284338

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Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the .

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Title
Products and Process Innovation in the Food Industry
Author
Klaus Günter Grunert|W. Bruce Traill
Publisher
Springer US
Publication year
2011
Condition
New
Binding
Soft cover
Language
English
ISBN 10
1461284333
ISBN 13
9781461284338

moluna

Greven, Germany

5-star seller

AbeBooks seller since July 9, 2020

Shipping rates from Germany to U.S.A.

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Moluna GmbH

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