Productize: The Ultimate Guide to Turning Professional Services into Scalable Products
Language: English
Published by Vecteris, 2021
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Good
£ 3.55
Quantity: 6 available
Add to basketItem description from seller
Many professional services businesses want to create more scalable services and solutions but they often lack the tools and capabilities to successfully transition from a customized services model to a scalable solutions and products model. Productize outlines the unique pitfalls that professional services organizations face when they embark on a strategy of creating more scalable, often tech-enabled, products and services and it provides you with the tactics and tools to overcome these pitfalls. It is designed to be a practical playbook for any leader of a professional services business who wants to successfully accelerate growth.Productize draws on the 25+ years of experience that Eisha Armstrong has in successfully creating, launching and growing productized services. Eisha knows what works and what doesn't and she is passionate about making sure organizations learn from each other and avoid reinventing the wheel.Productize includes real-life case studies and stories featuring professional services leaders who have successfully led their organizations to create more scalable services and products. It also includes more than two dozen tools and templates to help your team implement the tactics so you don't have to start from scratch.In this book, you'll learn:1) How to turn shift your culture to embrace a product mindset2) The capabilities you to be successful and whether or not you should acquire them or grow them internally3) How much money to invest in exploring and building more scalable solutions and products4) How to ensure there is a viable market for your product idea5) How to sequence investments in new product development6) How to successfully source and work with developers and data scientists7) How to inexpensively test your ideas before investing in development8) How to win the hearts and minds of your sales team to ensure your new products are commercially successfulBonus: Key point summaries at the end of each chapter to help you lock in what you learnBonus: More than two dozen tools and templates to help your team implement the tactics so you don't have to start from scratch.…
Seller Inventory # 00086298659
- Title
- Productize: The Ultimate Guide to Turning Professional Services into Scalable Products
- Author
- Eisha Armstrong
- Publisher
- Vecteris
- Publication year
- 2021
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1736929615
- ISBN 13
- 9781736929612
If you lead a consulting, advisory, or professional services firm and growth is limited by custom work, Productize shows you how to turn your expertise into scalable offerings.
More and more professional services firms are exploring productization as a strategy to grow faster, improve valuations, and compete with digital-first competitors. Yet many organizations struggle when they attempt to move from custom services to repeatable solutions.
The reason is simple: most services firms were never designed to build, launch, and commercialize products.
Productize explains why many productization efforts fail and provides a practical roadmap for doing it successfully. The book first outlines the Seven Deadly Productization Mistakes that derail many initiatives, then provides a blueprint for avoiding them and building scalable offerings the right way.
Designed specifically for leaders of consulting and professional services organizations, Productize combines real-world examples, case studies, and practical tools to help you move from custom delivery to repeatable solutions.
Inside the book you’ll learn how to:
• Shift your culture from a services mindset to a product mindset
• Determine which capabilities you need and whether to build or acquire them
• Decide how much to invest in exploring scalable offerings
• Validate that there is real market demand for your product idea
• Sequence investments in product development and commercialization
• Work effectively with developers and technical partners
• Test new ideas quickly and inexpensively before committing large resources
• Align and enable your sales team to successfully sell productized offerings
The book also includes more than two dozen practical tools and templates your team can use to implement these ideas immediately, along with real case studies from professional services leaders who have successfully created scalable offerings.
Drawing on 25+ years of experience launching and growing productized services, Eisha Armstrong shares practical insights from organizations that have successfully navigated the shift from custom services to scalable solutions.
If your firm is exploring how to grow beyond custom work and build more scalable offerings, Productize provides the playbook.
"Synopsis" may belong to another edition of this title.
World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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