Product Marketing, Simplified: A Customer-Centric Approach to Take a Product to Market. This item is unavailable.
Language: English
Published by Independently published, 2020
- Softcover
- Used
Seller: More Than Words, Waltham, MA, U.S.A.More Than Words
AbeBooks seller since November 30, 2010
Condition: Used - Good
£ 0.80
Item description from seller
A sound copy with only light wear. Overall a solid copy at a great price.
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- Title
- Product Marketing, Simplified: A Customer-Centric Approach to Take a Product to Market
- Author
- Sekaran, Srini
- Publisher
- Independently published
- Publication year
- 2020
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 13
- 9798667425731
"A must-read for anybody that wants to learn about the art and science of this role."
— Jeevan Patil, Head of Product Marketing, Cisco Meraki
"Whether you're starting out or are a product marketing leader already, this book will really help you [..] make an impact."
— Anuneet Kumar, VP of Product Marketing, Salesforce
Launch Products the Right Way.
A comprehensive guide to product marketing — from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business.
Whether you're looking to become a product marketer, a product manager, or an entrepreneur, this is the handbook you need to learn how to deliver value and take a product to market the right way.
Product Marketing, Simplified covers:
- Understanding the customer journey
- Creating personas
- Building positioning statements
- Writing compelling messaging
- Building a go-to-market strategy
- Determining pricing and packaging
- Launching products
- Working with analysts and the press
- Enabling sales and creating demand
- Influencing the product roadmap
"Synopsis" may belong to another edition of this title.