My Product Management Toolkit: Tools and Techniques to Become an Outstanding Product Manager

Abraham, Marc

ISBN 10: 1984007319 / ISBN 13: 9781984007315

Published by CreateSpace Independent Publishing Platform, 2018

About this Item

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Bibliographic Details

• Title: My Product Management Toolkit: Tools and Techniques to Become an Outstanding Product Manager
• Publisher: CreateSpace Independent Publishing Platform
• Publication Date: 2018
• Language: English
• ISBN 10: 1984007319
• ISBN 13: 9781984007315
• Binding: Paperback
• Condition: Used; Very Good

About this title

Synopsis

Why are some products a hit while others never see the light of day? While there’s no foolproof way to tell what will succeed and what won’t, every product has a chance as long as it’s supported by research, careful planning, and hard work.

­Written by successful product manager Marc Abraham, My Product Management Toolkit is a comprehensive guide to developing a physical or digital product that consumers love. Here’s a sample of what you’ll find within these pages:

• Strategies for determining what customers want—even when they don’t know themselves
• Clear suggestions for developing both physical and digital products
• Effective methods to constantly iterate a product or feature

Containing wisdom from Abraham’s popular blog, this book explores product management from every angle, including consumer analysis, personnel management, and product evolution. Whether you’re developing a product for a small start-up or a multinational corporation, this book will prove invaluable.

About the Author

Marc Abraham is an experienced product manager who has worked for several successful digital organisations. He runs a high profile blog—marcabraham.com—about the digital ecosystem and how to break into it. Through writing and speaking, he encourages fellow product managers to maintain their curiosity and never stop learning.