Product Information Management : Theory and Practice
Language: English
Published by Palgrave Macmillan, 2014
- Hardcover
- Used
Seller: Buchpark, Trebbin, GermanyBuchpark
AbeBooks seller since September 30, 2021
Condition: Used
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Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges. The book describes the core PIM processes; their strategic, tactical and operational benefits and implementation challenges. The book has been written for managers, business users as well as students, and illustrates the different concepts with practical cases from companies like Coca Cola, Nikon and Thomas Cook.
Seller Inventory # 24730321/1
- Title
- Product Information Management : Theory and Practice
- Author
- Abraham, Jorij
- Publisher
- Palgrave Macmillan
- Publication year
- 2014
- Condition
- Hervorragend
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 3319048848
- ISBN 13
- 9783319048840
- Series
- Book 52 of 339: Management for Professionals
- Seller catalogs
- Bücher
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| Item | 60 to 60 business days | 60 to 60 business days |
|---|---|---|
| First item | £ 90.27 | £ 111.77 |
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