Product Design and Development, 4th Edition

Karl T. Ulrich; Steven D. Eppinger

ISBN 10: 0073101427 ISBN 13: 9780073101422
Published by McGraw-Hill, 2007
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Synopsis:

Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry toward designing and developing products in cross-functional teams.

About the Authors: Karl Ulrich (Philadelphia, PA) is a faculty member at the Wharton School of Business, University of Pennsylvania.

Steven Eppinger (Cambridge, MA) teaches at the Alfred P. Sloan School of Management at MIT.

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Bibliographic Details

Title: Product Design and Development, 4th Edition
Publisher: McGraw-Hill
Publication Date: 2007
Binding: Hardcover
Condition: Very Good
Dust Jacket Condition: No Jacket
Edition: 4th Edition

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