Producing experience in marketplace encounters : A Study of consumption experiences in art exhibitions and trade fairs

Language: English

Published by LAP LAMBERT Academic Publishing, 2010

3838346750 / 9783838346755

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Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | There has been growing interest in the nature of experience in the field of marketing and consumer research. However, a theoretically sophisticated and empirically well-grounded understanding of what constitutes a consumption experience in the context of cultural services still seems to be lacking. In the chapters and sections of this book, a theoretical framework for analyzing consumption experiences in the context of cultural services is developed. Moreover, the study investigates empirically how consumers give meanings to consumption experiences in art exhibitions and trade fairs. Based on the data, four cultural themes through which consumers give meaning to consumption experience of cultural services were identified. These themes are sensibility, progress, corporality, and fellowship. Each theme consists of several sub-themes which are analyzed in detail. The study suggests that consumers take part in the struggle of meaning of experience in marketplace encounters as aesthetic agents. The book should be of interest to marketers considering development of the service offerings.

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Title
Producing experience in marketplace encounters : A Study of consumption experiences in art exhibitions and trade fairs
Author
Ahola, Eeva-Katri
Publisher
LAP LAMBERT Academic Publishing
Publication year
2010
Condition
Sehr gut
Binding
Soft cover
Language
English
ISBN 10
3838346750
ISBN 13
9783838346755
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Buchpark

Trebbin, Germany

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