- Hardcover
- New
Condition: New
£ 20.67
Quantity: 10 available
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Pages: 216 Language: Russian. Harvard Business Review - glavnyj delovoj zhurnal v mire. V novom sbornike sobrany samye poleznye stati iz zhurnala HBR, posvjaschennye teme prodazh. Vy uznaete, kak adaptirovat strukturu otdela prodazh k zhiznennomu tsiklu vashej kompanii, optimalno ispolzovat vozmozhnosti mikrorynkov i vyjavit vlijatelnykh uchastnikov zakupochnogo tsentra pri krupnykh sdelkakh. Razberetes, chem plokhi prodazhi reshenij i kak vyigrat sdelku za schet reshajuschego faktora. V etom sbornike takzhe rassmatrivajutsja voprosy, svjazannye s upravleniem otdelom prodazh. Kak sdelat tak, chtoby vashi otdely prodazh i marketinga nachali slazhenno rabotat? Skolko spetsialistov po prodazham nuzhno, chtoby poluchit maksimalnuju pribyl? Kak motivirovat vashikh menedzherov i pravilno ispolzovat sistemu voznagrazhdenij za uspeshnye sdelki? Sovety, proverennye vremenem i praktikoj, rezultaty issledovanij ot veduschikh spetsialistov v oblasti marketinga i prodazh, generalnykh direktorov i professorov biznes-shkol pomogut uluchshit strategii prodazh i povysit kolichestvo zakljuchaemykh sdelok.TsitatyProdavtsy dolzhny ponimat, kak protekaet pokupka, a pokupateli - kak osuschestvljaetsja prodazha. Kogda tak proiskhodit, psikhologija i marketing sochetajutsja naibolee poleznym obrazom. Sdelki zakljuchajutsja prakticheski mgnovenno.Nesmotrja na to chto kompanii vkladyvajut mnogo vremeni i sredstv v organizatsiju raboty otdelov prodazh, lish nemnogie iz nikh zadumyvajutsja nad tem, kakie izmenenija v rabote etikh otdelov diktuet zhiznennyj tsikl produkta ili biznesa.Otpravnoj tochkoj ljuboj programmy po dostizheniju konsensusa sluzhit poisk obschikh vzgljadov sredi zainteresovannykh storon. Esli vy prodaete korporativnye reshenija po upravleniju marketingom, skoree vsego, vy budete imet delo s direktorami po marketingu, informatsionnym tekhnologijam i finansovym direktorom, i khotja v chem-to ikh interesy i budut peresekatsja, oni vse-taki budut znachitelno otlichatsja i inogda konfliktovat. Esli vy pomozhete im uvidet obschie interesy, to tem samym sozdadite pochvu dlja konsensusa.Mnogie kompanii schitajut, chto khorosho ponimajut svoi perspektivy rosta v razlichnykh regionakh i na razlichnykh territorijakh, no poka rukovoditeli prodazh ne podeljat ikh na desjatki ili sotni mikrorynkov, oni ne smogut uvidet, kakie okruga, rajony ili drugie ogranichennye prostranstva nedostatochno okhvacheny i v kakikh vrjad li budet nabljudatsja rost. Bolee togo, u nikh ne budet chetkogo predstavlenija, ispolzujut li oni svoikh spetsialistov po prodazham s maksimalnoj effektivnostju.Dlja kogoDlja rukovoditelej otdelov prodazh i menedzherov po prodazham.Ob avtorakhBrent Adamson - upravljajuschij direktor kompanii Corporate Executive Board. Dzhejms Anderson - professor kafedry marketinga i optovykh prodazh im. Uiljama Forda, Shkola menedzhmenta Kelloga pri Severo-Zapadnom universitete.Anna B. 9785961432060.…
Seller Inventory # 10-1644170
- Title
- Prodazhi
- Author
- Various Authors
- Publisher
- Alpina Publisher
- Publication year
- 2021
- Condition
- new
- Binding
- Hardcover
- Language
- Russian
- ISBN 10
- 5961432068
- ISBN 13
- 9785961432060
- Seller catalogs
- Marketing and Advertising
"Synopsis" may belong to another edition of this title.
Shipping rates from Finland to U.S.A.
| Item | 15 to 20 business days | 7 to 14 business days |
|---|---|---|
| First item | £ 28.43 | £ 35.12 |
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Store description
Ruslania is one of the largest whole sellers and distributors of Russian books, sheet music, magazine and newspaper subscriptions. The company maintains probably the largest sales catalog of Russian sheet music titles in the World. Ruslania is distributing a lot of books. In the selection there are products also in many languages, the main focus being Russian. We also carry books from Finland, Ukraine, Estonia and a lot of other countries. Thanks to narrow focus, Ruslania can offer very high standard of service to both corporate and private customers: students, bookstores, libraries, schools, teachers, governments and all those, who love to read.…
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russian dictionaries, russian books, russian maps, russian DVD, russian culture, russian history, russian textbooks, sheet music, russian periodicalsSeller's business information
Ruslania Books Oy
Kuortaneenkatu 3 D
Helsinki, Finland 00520
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