Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
Language: English
Published by Springer International Publishing, 2015
Series: Book 1 of 17 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
- Hardcover
- New
Condition: New
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Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Includes the full proceedings of the 1979 Academy of Marketing Science (AMS) Annual ConferenceProvides a variety of quality research in the fields of marketing theory and practiceIncludes contributions related to marketing research, marketi.
Seller Inventory # 31548986
- Title
- Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
- Author
- Gitlow, Howard S.|Wheatley, Edward W.
- Publisher
- Springer International Publishing
- Publication year
- 2015
- Condition
- New
- Binding
- Gebunden
- Language
- English
- ISBN 10
- 3319169335
- ISBN 13
- 9783319169330
- Series
- Book 1 of 17: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
- Seller catalogs
- Sozialwissenschaften/Recht/Wirtschaft
This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
"Synopsis" may belong to another edition of this title.
From the Back Cover
This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
"About the title" may belong to another edition of this title.
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