Problems in the Packaging and Merchandising of a Selected Drug Product

Language: English

Published by Forgotten Books, 2017

1528409906 / 9781528409902

  • Softcover
  • New
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Seller: Forgotten Books, London, United KingdomForgotten Books

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Softcover

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Print on Demand. This book traces the creation, evolution, and marketing of two venerable drug products - Claranol skin ointment and its companion soap - originating in the early 1900s. In a century that has seen a revolution in the industry, these products have survived by adapting to changing times. Their story provides a vivid case study of the challenges facing the pharmaceutical industry as it transitioned from an ethical market to one focused on the consumer. Their tale also highlights the regulations governing the industry today. The book reveals the relentless pursuit of a new consumer base in an era of fierce competition and dwindling sales. It explores the process of updating an antiquated product and packaging while navigating the stringent requirements imposed by government regulators. Through this fascinating journey, the book offers valuable lessons for entrepreneurs, marketers, and anyone interested in the history of American business. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book.…

Seller Inventory # 9781528409902_0

Title
Problems in the Packaging and Merchandising of a Selected Drug Product
Author
Robert Chapman Foster
Publisher
Forgotten Books
Publication year
2017
Condition
New
Book Type
print-on-demand item
Binding
Paperback
Language
English
ISBN 10
1528409906
ISBN 13
9781528409902
Seller catalogs
Marketing

Forgotten Books

London, United Kingdom

5-star seller

AbeBooks seller since June 2, 2021

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Store description

Forgotten Books’ Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the quality of the aged text.

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Seller's business information

FB &c Ltd

Dalton House, 60 Windsor Avenue
London, United Kingdom SW19 2RR