Adam Aspin is an independent business intelligence consultant based in the United Kingdom. He has worked with SQL Server for more than 20 years. During this time, he has developed several dozen reporting and analytical systems based on the Microsoft BI product suite.

A graduate of Oxford University, Adam began his career in publishing before moving into IT. Databases soon became a passion, and his experience in this arena ranges from Access to Oracle and MySQL, with occasional sorties into the world of DB2. He is, however, most at home in the Microsoft universe using SQL Server Analysis Services, SQL Server Reporting Services, SQL Server Integration Services, SharePoint, and Power BI.

Business Intelligence has been Adam's principal focus for the last 15 years. He has applied his skills for a range of clients in industry sectors such as finance, utilities, telecommunications, insurance, manufacturing, and banking.

Adam is a frequent contributor to SQLServerCentral.com and Simple-Talk. He has written numerous articles for various French IT publications. A fluent French speaker, Adam has worked in France and Switzerland for many years. He speaks regularly at events such as SQLBits, SQL Saturdays, and local SQL Server user groups.

Adam is the author of SQL Server Data Integration Recipes (Apress), High Impact Data Visualization with Power View, Power Map, and Power BI (Apress), and Business Intelligence with SQL Server Reporting Services (Apress).

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In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we?re helping charities increase revenue and reduce waste through re-commerce.

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