Private Label Strategy: How to Meet the Store Brand Challenge

Nirmalya Kumar, Jan-Benedict E.M Steenkamp

ISBN 10: 1422101673 ISBN 13: 9781422101674
Published by Harvard Business Review Press 13/02/2007, 2007
Language: English
Condition: Used - Very good Hardcover

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Used - Hardcover

Condition: Used - Very good

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