Principles of Microeconomics + Powerweb + DiscoverEcon Code Card : Micro + PW + DE Code Card
Frank, Robert H.,Bernanke, Ben
Language: English
Published by Irwin Professional Pub, 2001
- Softcover
- Used
Condition: Used - Fair
£ 70.28
Quantity: 1 available
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Seller Inventory # S_475889620
- Title
- Principles of Microeconomics + Powerweb + DiscoverEcon Code Card : Micro + PW + DE Code Card
- Author
- Frank, Robert H.,Bernanke, Ben
- Publisher
- Irwin Professional Pub
- Publication year
- 2001
- Condition
- Acceptable
- Binding
- paperback
- Language
- English
- ISBN 10
- 0072539976
- ISBN 13
- 9780072539974
"Synopsis" may belong to another edition of this title.
From the Publisher
Emphasis on Core Principles: By employing a 'less-is-more' philosophy, the text engages students by repeated application of a short list of core principles: the Scarcity Principle, the Cost-Benefit Principle, the Principle of Comparative Advantage, the Not-All-Costs-Count Equally Principle, and the Efficiency Principle. In learning these essential principles of economics, students will not feel overwhelmed by an exhaustive list of concepts. Rather they will come to understand the most important ideas in economics fully.
Active Learning: The book assumes that active involvement is an essential part of the learning process. Throughout, the authors introduce new ideas in the context of simple examples and then follow them with applications showing how they work in familiar settings. Periodically, the text poses exercises that test and reinforce the understanding of these ideas. The end-of-chapter questions and problems are carefully crafted to help students internalize and extend core concepts. Students will learn the concepts better by being so actively engaged.
Economic Naturalism: The authors' ultimate goal is to produce 'economic naturalists' 'people who see each human action as the result of an implicit or explicit cost-benefit calculation. If the benefits exceed the costs, one should take action; if the benefits fall short of the costs, then one should not. The economic naturalist sees mundane details of ordinary existence in a new light and becomes actively engaged in the attempt to understand them.
Web site: Developed by Scott Simpkins of North Carolina A & T State University, an expert in the growing field of economics education on the World Wide Web. The ambitious web site will have a host of features that will enhance the principles classroom, including dynamic graphs, videos, e-mail updates, microeconomic experiments, current news articles, information about the text, eLearning Sessions, and more.
Thoroughly Modern Microeconomics: Chapter 2 discusses important pitfalls'the tendency to ignore opportunity costs, the tendency not to ignore sunk costs, and the tendency to confuse average and marginal costs and benefits. Economic surplus, introduced in Chapter 1 and applied repeatedly in 2-6 is more fully developed here than in any other text. This concept underlies the argument in support of economic efficiency as an important social goal. Rather than speak of tradeoffs between efficiency and other goals, the authors stress that maximizing economic surplus facilitates the achievement of all goals. Chapter 10 teaches game theory in a highly intuitive manner that doesn't rely on any mathematics. Students, who are intensely social creatures, will find this material highly engaging because of the insights it provides into their own, everyday social behavior.
"About the title" may belong to another edition of this title.
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