When purchased from FlatWorld (the publisher), this Color Print Textbook includes Online Access, Quizzes, Flashcards and Homework (if professor uses Homework system). Online textbook is accessible. Principles of Marketing is an up-to-date overview of how marketing is actually done in today's world. It is a valuable resource for a first course in marketing at any level, clearly explaining effective marketing strategies and proven techniques.

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Principles of Marketing v. 4.0

Jeff Tanner and Mary Anne Raymond

Used - Soft cover

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