Principles of Marketing (Paperback)
Language: English
Published by Open Stax Textbooks, 2024
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 27.43
Quantity: 1 available
Add to basketItem description from seller
Paperback. Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses. Concepts are further reinforced through detailed, diverse, and realistic company and organization scenarios and examples from various industries and geographical locations. To illuminate the meaningful applications and implications of marketing ideas, the book incorporates a modern approach providing connections between topics, solutions, and real-world problems. Principles of Marketing is modular, allowing flexibility for courses with varied learning outcomes and coverage. Senior Contributing AuthorsDr. Maria Gomez Albrecht, University of Texas at DallasDr. Mark Green, Simpson CollegeLinda Hoffman, Ivy Tech Community CollegeContributing AuthorsJacqueline Babb, Northwestern UniversityLauren M. Donovan, Delaware County Community CollegeDebra Ellerbrook, Concordia University WisconsinLisa S. Goolsby, Southern New Hampshire UniversityJaciel Keltgen, Minnesota State UniversitySarah M. Shepler, Ivy Tech Community CollegeDeborah Toomey, Northwest Missouri State University This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. …
Seller Inventory # 9798330442553
- Title
- Principles of Marketing (Paperback)
- Author
- Openstax
- Publisher
- Open Stax Textbooks
- Publication year
- 2024
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 13
- 9798330442553
Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses. Concepts are further reinforced through detailed, diverse, and realistic company and organization scenarios and examples from various industries and geographical locations. To illuminate the meaningful applications and implications of marketing ideas, the book incorporates a modern approach providing connections between topics, solutions, and real-world problems. Principles of Marketing is modular, allowing flexibility for courses with varied learning outcomes and coverage.
Senior Contributing Authors
Dr. Maria Gomez Albrecht, University of Texas at Dallas
Dr. Mark Green, Simpson College
Linda Hoffman, Ivy Tech Community College
Contributing Authors
Jacqueline Babb, Northwestern University
Lauren M. Donovan, Delaware County Community College
Debra Ellerbrook, Concordia University Wisconsin
Lisa S. Goolsby, Southern New Hampshire University
Jaciel Keltgen, Minnesota State University
Sarah M. Shepler, Ivy Tech Community College
Deborah Toomey, Northwest Missouri State University
"Synopsis" may belong to another edition of this title.
Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
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