Principles of Marketing
Palmer, Dean,Stull, William A.
ISBN 10: 0538604379 ISBN 13: 9780538604376
Published by South-Western Educational Pub, 1990
Used
hardcover
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HPB-Red, Dallas, TX, U.S.A.
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About this Item
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Synopsis:
This textbook provides a comprehensive overview of the marketing process and marketing strategies. Topics include international marketing, computers, ethics, and legal issues.
Review:
"I have been impressed...I have also been busy looking at the tutor support material - these are first class. I do intend to talk to staff positively regarding these resources. Well done and thank you!" -- Heather O'Neill, North Down and Ards Institute of Further Education
"I like the fact that this text discusses the issues balanced with a useful up-to-date reading list for the keener student. Also of merit is the fact that service products are interwoven throughout the text." -- Dr J. Clark, School of Business, Oxford Brookes University
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Bibliographic Details
Title: Principles of Marketing
Publisher: South-Western Educational Pub
Publication Date: 1990
Binding: hardcover
Condition: Good