Principles of Electronic Media
Language: English
Published by Pearson Education (US), 2005
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Very good
£ 7.02
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Add to basketItem description from seller
The professional broadcasting experience of this talented author team offers students considering careers in television, radio, or the Web a firm grounding in the field. Readers will gain a basic understanding of the history and technical foundations of electronic media as well as the daily business realities and likely future challenges facing today's media professionals. Throughout the book and in the stand?out ?ProTalk? boxes, readers meet industry leaders and visionaries who chart the future of electronic media. The authors' accessible and engaging writing style fosters understanding and encourages critical thinking on the complex issues that surround the way our culture interacts with the broadcasting media.
Seller Inventory # 00106291875
- Title
- Principles of Electronic Media
- Author
- William R Davie
- Publisher
- Pearson Education (US)
- Publication year
- 2005
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0205449751
- ISBN 13
- 9780205449750
- Edition
- 2nd Edition
The professional broadcasting experience of this talented author team offers students considering careers in television, radio, or the Web a firm grounding in the field. Readers will gain a basic understanding of the history and technical foundations of electronic media as well as the daily business realities and likely future challenges facing today's media professionals. Throughout the book and in the stand―out “ProTalk” boxes, readers meet industry leaders and visionaries who chart the future of electronic media. The authors' accessible and engaging writing style fosters understanding and encourages critical thinking on the complex issues that surround the way our culture interacts with the broadcasting media.
"Synopsis" may belong to another edition of this title.
From the Back Cover
New to this Second Edition
- NEW 4-color design! The first four-color book in this market gives this high-tech and very vibrant industry the visual appeal it deserves in a textbook.
- The new “Sidebar” feature unifies boxed material that covers a broad range of valuable material, from industry statistics and organizational charts, to media conglomerates and technological advances.
- Updated “ProTalk” boxes introduce readers to emerging and established industry leaders in radio, television and Web broadcasting
- Enhanced coverage of media professionals of diverse backgrounds, such as Native American, African American and Asian American, provide students with an accurate reflection of the broadcasting industry today.
- New and timely coverage of current events throughout every chapter, including discussions of reporting in Iraq, the Democratic primary race, the 2004 presidential elections, highly publicized court cases, and corporate scandals, give students valuable insights into the realities of working in the industry.
- Entertainment coverage―from reality TV to specialized radio talk shows―has been updated throughout every chapter, bringing electronic media into the cultural world of students and energizing class discussions
- Part III: Electronic Media: A Broader View has been restructured to first introduce students to legal and ethical frameworks of the field, and then to the theories and research they will apply on the job. From there students are poised to understand and explore the highly regulated world of public broadcasting and, ultimately, electronic media’s role and effects in the world.
“The authors do more than survey the field of electronic media; they encourage students to envision and determine their potential roles within today’s media landscape.”
Antone J. Silvia, University of Rhode Island
“…a textbook that could become a staple of students studying electronic media.”
Kenneth A Fischer, Southern Illinois University
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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