Primer of Public Relations Research

Don W. Stacks

ISBN 10: 1572307269 / ISBN 13: 9781572307261

Published by The Guilford Press, 2002

May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1572307269I4N00

Synopsis:

This authoritative guide provides comprehensive coverage of the various research methods available to public relations practitioners. Written in a practical and direct style, the book takes readers step-by-step through the various elements of designing, conducting, and reporting PR-related research in both corporate and nonprofit settings. Informal and formal research methodologies are discussed in depth, including clear guidelines for using secondary sources, case studies, observational approaches, content analysis, sampling, survey research, and more. Demystifying statistical concepts and methods, the book provides detailed instructions for using SPSS, the widely available statistical software package. Numerous concrete examples, sample research tools and reports, and computer screen shots enhance the utility of the book, as do helpful review questions and practice problems at the end of each chapter.

About the Author:

Don W. Stacks, PhD, School of Communication, University of Miami, Coral Gables, FL, USA

Bibliographic Details

Title: Primer of Public Relations Research
Publisher: The Guilford Press
Publication Date: 2002
Binding: Hardcover
Condition: Very Good
Dust Jacket Condition: No Jacket