Pride Passion Profit - 7 Steps to Category Development

Inez Blackburn; Matthew Deeter

ISBN 10: 0984354247 / ISBN 13: 9780984354245

Published by Pride Passion Profit Publishing, 2010

A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail. Seller Inventory # OTV.0984354247.G

Synopsis:

Beyond metrics and managing categories, for your business to thrive you need to create stronger ties with your customers. If the retail wars and chaos on the floor have taught us anything, it is that we need to focus on creating solutions for people rather than on selling products to customers.

Pride Passion Profit: 7 Steps to Category Development
goes where no one else has dared go: to the heart of the relationship between a consumer and a buying experience.

If you learn to let your customers determine how, what and where they buy, you will move beyond category management to category development, and it is there - and only there - that sustainable profitability awaits.

You will discover how to:

Measure share of heart instead of share of wallet

Stop guessing about what your customers want

Remain flexible in the face of changing consumer demands

Solve your customers'problems on their terms

Promote a solution instead of a price

Bibliographic Details

Title: Pride Passion Profit - 7 Steps to Category ...
Publisher: Pride Passion Profit Publishing
Publication Date: 2010
Binding: Hardcover
Condition: good