Pricing: The Third Business Skill: Principles of Price Management
Language: English
Published by FirstPrice BV, 2013
- Softcover
- New
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
AbeBooks seller since March 25, 2015
Condition: New
£ 24.88
Quantity: Over 20 available
Add to basketItem description from seller
In English.
Seller Inventory # ria9789082069303_new
- Title
- Pricing: The Third Business Skill: Principles of Price Management
- Author
- Bouter, Ernst-Jan
- Publisher
- FirstPrice BV
- Publication year
- 2013
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 908206930X
- ISBN 13
- 9789082069303
- Item weight
- 430 grams
Introduction and Overview of Pricing
- "You can read this book beginning to end in one go, and not get bored by it because it is easy to understand, dives deep and examples are really well done." --- Rickard Andreasson (Head of Global Pricing)
- “Pricing: The Third Business Skill” Bestseller is the No. 1 Business Pricing Book --- Pulptastic.com (300 million unique visitors)
- "Pricing: The Third Business Skill" is one of the best books on pricing --- Olaf Kowalik, product bookshelf
Pricing: The Third Business Skill shows you in a clear and concise manner how to set optimum selling prices for your company and setup a high quality pricing function, using accessible models and examples. Discover how Google, LinkedIn, Apple, BMW, Gillette and other successful companies achieve high profits by deploying optimized pricing strategies. Read about General Electric's CEO when he considers GE’s shortcomings in pricing.
After reading this book, the pricing function will no longer hold any secrets for you, empowering you to get started on structurally improving your margins right away!
- "Pricing: The Third Business Skill The best-written book I've ever read on Pricing. Although the topic is complex, this book concisely clarifies the main questions about pricing and revenue management. Even with 9 years in the area, this book helped me to "get back to basics", bringing didactic examples that helped in internal communication." --- Felipe Sant'Anna (Pricing Manager)
- "What I really like about the book is the way in which it's written. Pricing is seen by a lot of people as a complex subject because it has so many dimensions. The book has captured very clear, it makes pricing really clear." --- Erik Brentjens (Marketing Manager)
- "I saw the connection with my own experience. The book puts everything together and it's a go to - a handbook forever. EJ's principles, I imagine, will not change so much in the future in spite of the speed of business innovation." --- Nishant Kanneganti (Entrepreneur)
- "EJ’s book is so complete. The 12 C’s for price drivers and the three layers for pricing research are frameworks which define every part of the profession. The book has a lot of examples, which I have been using for all my projects." ---Herman Mentink (Marketing and Pricing Consultant)
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About the Author
"About the title" may belong to another edition of this title.
Ria Christie Collections
Uxbridge, United Kingdom
AbeBooks seller since March 25, 2015
Shipping rates from United Kingdom to U.S.A.
| Item | 6 to 12 business days | 6 to 12 business days |
|---|---|---|
| First item | £ 9.37 | £ 9.37 |
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