Pricing Photography: The Complete Guide to Assignment and Stock Prices
Heron, Michal/ Mactavish, David
ISBN 10: 1581158882 ISBN 13: 9781581158885
Published by Allworth Pr, 2012
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Paperback
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Revaluation Books, Exeter, United Kingdom
Seller rating 5 out of 5 stars
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About this Item
Description:
4th edition. 160 pages. 1.11x0.05x0.85 inches. In Stock. Seller Inventory # 1581158882
Synopsis:
Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair deals. Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographer’s bookshelf.
About the Author: Michal Heron has been a freelance photographer for more than thirty years. She currently works on assignment for a variety of publishing and corporate clients as well as stock photo agencies. She lives in New York City.
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Bibliographic Details
Title: Pricing Photography: The Complete Guide to ...
Publisher: Allworth Pr
Publication Date: 2012
Binding: Paperback
Condition: Brand New
Edition: 4th Edition
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