Preventing BrandSlaughter: How to Preserve, Support, and Grow Your Brand Asset Value
Language: English
Published by Createspace Independent Publishing Platform, 2015
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Good
£ 2.71
Quantity: 1 available
Add to basketItem description from seller
You're either building the brand or killing the brand and nothing is neutral. The brand, as a tangible expression of a top performing culture, comes to life when its elements - including the mission - are taken off the wall and put into daily action at all levels and through all individuals in the organization. This occurs, and is measured through, what David calls ABI - the Audit of Brand Integrity - are we living our brand? In this book, Preventing BrandSlaughter, David Corbin outlines, in the form of a parable - the story of Reliant Hospital - how essential brand is to the foundational responsibility of any organization - attracting, engaging and keeping top performers. COMMENTS: David Corbin's model of Preventing BrandSlaughter was foremost in our culture of building and preserving the Pictionary brand. Read this book now. Rob Angel, Founder/Inventor Pictionary David Corbin's books and speeches are loaded with brilliant, instantly useable ideas on how to deliver extraordinary service to everyone, every time. Mark Victor Hansen, co-creator #1 New York Times best selling series Chicken Soup for the Soul We all know that having a brand is critical. What Preventing BrandSlaughter teaches is even more critical because it shows everyone how to 'live' the brand all the time. All of our service and business associations would do well to adopt this philosophy now Frank Shankwitz, creator and co- founder Make-A-Wish Foundation This story and the lessons contained are essential for anyone or any company who wants to be a Champion in their field. I learned on the long path to the Olympics that integrity is the true breakfast of champions. And Preventing BrandSlaughter teaches how to maintain and support brand integrity with every employee, every day. I give this book a gold medal. Ruben Gonzalez, Four time Olympian in Luge, bestselling Author, award-winning Speaker I love reading a good story as much as working on one. Preventing BrandSlaughter is a wonderful story in which we learn that we're either supporting our brand with our behaviors or we're destroying it. And what I love most about it is that it gives us a specific strategy to keep ourselves and our teammates on track to living the brand in integrity and avoid committing BrandSlaughter. Now THAT fosters a true brandcentric culture. John Christensen Creator of The Fish Philosophy and Co-author of the international best-selling book Fish Your ability to deliver excellent customer service will determine your success or failure. David Corbin will show you how. Brian Tracy, author, Eat That Frog.…
Seller Inventory # 00062476768
- Title
- Preventing BrandSlaughter: How to Preserve, Support, and Grow Your Brand Asset Value
- Author
- Hyrum W Smith
- Publisher
- Createspace Independent Publishing Platform
- Publication year
- 2015
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1514725991
- ISBN 13
- 9781514725993
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World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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