Presumptive Design

Leo Frishberg

ISBN 10: 0128030860 / ISBN 13: 9780128030868

Published by Elsevier Science Sep 2015, 2015

About this Item

This item is printed on demand - it takes 3-4 days longer - Neuware -Everything you know about the future is wrong. Presumptive Design: Design Provocations for Innovation is for people 'inventing? the future: future products, services, companies, strategies and policies. It introduces a design-research method that shortens time to insights from months to days. Presumptive Design is a fundamentally agile approach to identifying your audiences' key needs. Offering rapidly crafted artifacts, your teams collaborate with your customers to identify preferred and profitable elements of your desired outcome. Presumptive Design focuses on your users' problem space, informing your business strategy, your project's early stage definition, and your innovation pipeline. Comprising discussions of design theory with case studies and how-to's, the book offers business leadership, management and innovators the benefits of design thinking and user experience in the context of early stage problem definition. Presumptive Design is an advanced technique and quick to use: within days of reading this book, your research and design teams can apply the approach to capture a risk-reduced view of your future. 448 pp. Englisch.

Seller Inventory # 9780128030868

Bibliographic Details

• Title: Presumptive Design
• Publisher: Elsevier Science Sep 2015
• Publication Date: 2015
• Language: English
• ISBN 10: 0128030860
• ISBN 13: 9780128030868
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 236W x 189H x 22D millimeters 236 millimeters width by 189 millimeters height by 22 millimeters depth
• Weight: 1181 grams

About this title

Synopsis

Everything you know about the future is wrong. Presumptive Design: Design Provocations for Innovation is for people “inventing” the future: future products, services, companies, strategies and policies. It introduces a design-research method that shortens time to insights from months to days. Presumptive Design is a fundamentally agile approach to identifying your audiences’ key needs. Offering rapidly crafted artifacts, your teams collaborate with your customers to identify preferred and profitable elements of your desired outcome. Presumptive Design focuses on your users’ problem space, informing your business strategy, your project’s early stage definition, and your innovation pipeline. Comprising discussions of design theory with case studies and how-to’s, the book offers business leadership, management and innovators the benefits of design thinking and user experience in the context of early stage problem definition. Presumptive Design is an advanced technique and quick to use: within days of reading this book, your research and design teams can apply the approach to capture a risk-reduced view of your future.

• Provides actionable approaches to inform strategy and problem definition through design thinking
• Offers a design-based research method to complement existing market, ethnographic and customer research methods
• Demonstrates a powerful technique for identifying disruptive innovation early in the innovation pipeline by putting customers first
• Presents each concept with case studies and exploration of risk factors involved including warnings for situations in which the technique can be misapplied

About the Authors

Leo Frishberg is Principal of Phase II, a Portland, OR based User Experience (UX) and Product strategy consultancy. As Director of UX at athenahealth, he is responsible for driving leading edge efforts to change the US healthcare system. While Sr. Manager, UX at The Home Depot Quote Center, he established a world-class user experience team driving a multi-billion dollar enterprise. At Intel, as Product Design Manager, he led multiple enterprise UX teams responsible for enabling technologies. Leo began the enterprise phase of his career as Principal UX Architect at Tektronix where he established UX as a strategic component of the Logic Analyzer Product line. Learn more about this leading edge design-research method at the companion website to the book Presumptive Design.

Charles Lambdin is a User Experience Researcher and Designer at Intel Corporation. He has a Master’s in experimental psychology and a PhD in human factors. Most of his publications are in the area of research methodology and statistics.