Preologia (Paperback)
Ricardo Fernandes
Sold by Grand Eagle Retail, Bensenville, IL, U.S.A.
AbeBooks Seller since 12 October 2005
New - Soft cover
Condition: New
Ships within U.S.A.
Quantity: 1 available
Add to basketSold by Grand Eagle Retail, Bensenville, IL, U.S.A.
AbeBooks Seller since 12 October 2005
Condition: New
Quantity: 1 available
Add to basketPaperback. Vivemos em um mundo onde o preco ja nao e apenas um numero na etiqueta. Ele e estrategia, percepcao, posicionamento. Em "Precologia", o Prof. Dr. Ricardo Fernandes revela os segredos por tras da ciencia que move as decisoes de consumo, lucros de empresas e valor de marcas: o Pricing. Este livro nao e apenas sobre precificar. E sobre criar valor real e fazer o mercado reconhece-lo. E sobre transformar a forma como voce - empresario, gestor, profissional ou curioso - entende o dinheiro que entra e o valor que entrega. E uma obra que conecta economia comportamental, inteligencia comercial, marketing estrategico e psicologia de consumo de forma leve, acessivel e profundamente pratica. Em um mundo saturado de produtos e servicos, o preco e a nova linguagem do valor. Quem domina o Pricing, domina o jogo dos negocios. Empresas que ignoram essa ciencia deixam bilhoes na mesa. As que dominam, crescem, lucram e lideram mercados. O Prof. Dr. Ricardo Fernandes, uma das maiores autoridades em Pricing do Brasil e fundador da Associacao Brasileira de Pricing, traz decadas de experiencia traduzidas em ideias simples, exemplos reais e ensinamentos aplicaveis desde microempresas ate multinacionais. Ele mostra como e possivel sair da guerra de precos e entrar na guerra de percepcao de valor - e vencer. "Precologia" e mais do que um livro. E uma virada de chave.Para quem deseja entender como o mundo precifica.Para quem quer parar de vender pelo menor preco e comecar a vender pelo maior valor.Para quem deseja transformar preco em lucro, valor em vantagem competitiva e conhecimento em poder. Se voce e dono de negocio, gestor comercial, profissional de marketing, de vendas ou simplesmente deseja entender por que pagamos o que pagamos e como isso influencia tudo ao nosso redor - este livro e leitura obrigatoria. O futuro pertence a quem entende de Pricing.E esse futuro comeca agora, nas paginas de Precologia. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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