The Preference-Driven Lead User Method for New Product Development : A Comprehensive Way to Stimulate Innovations with Internal and External Sources

Language: English

Published by Springer Fachmedien Wiesbaden, Springer Fachmedien Wiesbaden, 2017

3658172622 / 9783658172626

Series: Book 9 of 19 - Forschungs-/Entwicklungs-/Innovations-Management

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Druck auf Anfrage Neuware - Printed after ordering - Alexander Sänn presents a functional method based on lead user method, preference measurement, and recommendations using collaborative filtering. The introduced method in this book stimulates input from internal and external sources, predicts basic customers' acceptance, and evaluates this input against pre-defined criteria such as feasibility and existing patents for further concept generation. In sum, the new method addresses common innovation barriers and helps to reduce management uncertainties. This book provides further insights to the use of lead users as innovation sources in three major industries. The author extends the methodological toolbox with practical implications and contributes to the highly discussed topic in innovation management.

Seller Inventory # 9783658172626

Title
The Preference-Driven Lead User Method for New Product Development : A Comprehensive Way to Stimulate Innovations with Internal and External Sources
Author
Alexander Sänn
Publisher
Springer Fachmedien Wiesbaden, Springer Fachmedien Wiesbaden
Publication year
2017
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3658172622
ISBN 13
9783658172626
Item weight
341 grams
Dimensions
210x148x15 mm
Series
Book 9 of 19: Forschungs-/Entwicklungs-/Innovations-Management

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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