Predictive Brand Switching Behaviour A Special Reference to Mobile Phone Users
Language: English
Published by Scholars' Press, 2022
- Softcover
- New
Condition: New
£ 94.52
Quantity: 2 available
Add to basketItem description from seller
The book brought some interesting significant factors that are impacting the switching behavior of the consumers concerning the mobile phone brand. The study has also developed models which show great potential in predicting the switching intentions of mobile phone users. As companies try to satisfy the consumers with their valuable offerings, the favorable perception about the company and its offerings are equally important too. These factors can help the marketers to induce switching barriers and hence ultimately making more from them. Sprache: Englisch Gewicht in Gramm: 292.
Seller Inventory # IB-573318
- Title
- Predictive Brand Switching Behaviour A Special Reference to Mobile Phone Users
- Author
- Binit Patel
- Publisher
- Scholars' Press
- Publication year
- 2022
- Condition
- Neu
- Binding
- Softcover/Taschenbuch
- Language
- English
- ISBN 10
- 6202303654
- ISBN 13
- 9786202303651
- Item weight
- 292 grams
"Synopsis" may belong to another edition of this title.
Shipping rates from Germany to U.S.A.
| Item | 10 to 12 business days | 8 to 10 business days |
|---|---|---|
| First item | £ 41.67 | £ 62.64 |
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