Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments

Language: English

Published by Business Science Reference, 2019

1522593438 / 9781522593430

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore today's consumer profile and set the frameworks for future recovery strategies. Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments is a pivotal reference source that provides practical insights into improving the understanding of complex retail environments and consumer shopping behaviors in order to predict trends and develop strategies for retailers in times of economic crisis. While highlighting topics such as consumer engagement, industry models, and market globalization, this publication explores qualitative and quantitative methods of interest and the multidisciplinary approaches revolving around the industry. This book is ideally designed for marketers, managers, practitioners, retail professionals, academicians, researchers, and students seeking current research on relationship marketing, digital marketing, service management, and complexity theories.

Seller Inventory # 9781522593430

Title
Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments
Author
Andrea Moretta Tartaglione
Publisher
Business Science Reference
Publication year
2019
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
1522593438
ISBN 13
9781522593430
Item weight
1,090 grams
Dimensions
280x216x23 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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